Professional Website marketing strategies

What is Three Dimensional Website Marketing?
The 3D method is nothing more than a coupling of website placement with a small twist on traditional marketing principles.  The missing link for many companies has been that small twist on the traditional marketing piece.  We go all out with the placement of our site, and forget that we need to offer a reason to click the link or the advertising banner.  In other cases, we get the placement correct and create a great ad banner, only to lose the customer once they have arrived at our website. 
                For a website marketing campaign to be truly successful it must incorporate the full spectrum of marketing and sales in to the process.  This is what the 3D approach is all about.  It ends with the third dimension, which is timing, but incorporates the first two.

Intralink has the best approach to website marketing on a national, regional and local level.
The reason for this lies in our proprietary normalization process. This process allows us to create a balanced website marketing campaign that stresses not only your position in the search engines, but what you say when a potential client visits your site. Normalization is the website marketing component that allows us to determine which factors of search engine optimization are necessary to be competitive for a given term. When we have a clear picture of current rankings and why they are the way they are, we can focus on the factors that cause you to rank well, and focus even more intently on professional marketing content that compels potential customers not just to visit your website, but to buy your products and services. This is new media marketing with a traditional core focus.

A website is a marketing tool.
The difference is it's a tool that itself needs to be marketed. No one just finds your web site. It must be visible and rank well in the search engines.

True website marketing considers the search engine rankings the beginning of the marketing program, not the end.
It's a great start being listed in the first three or four pages of the search engines for your selected keywords. But it's just as important to display a description of your site that entices those searchers to visit your site.

Website marketing inside your site.
Once you've achieved acceptable search rankings, and have a description that delivers visitors to your site, you must have a web site that works to the benefit of the potential customers. Most businesses pull the content for their web site directly from printed brochures. This is a huge mistake because people read web content differently than they do printed content.

Telling potential customers how to buy from you.
This is another critical web site marketing piece that most designers and search engine optimization companies miss. The web shopper has a huge advantage over the shopper who visits your place of business. They can quickly leave and find another business if you haven't explained clearly the benefits of your product or service and how to contact you.

Intralink is a professional website marketing company.
What does that mean to you? We work every aspect of your site from a marketing angle. We custom design a program to fit your needs, and to meet your goals. The professional term means we're an actual company. We have employees and offices. We're not working out of our basement part time. We have a team of web designers, application developers, search engine optimization analysts and web site marketing consultants who work in tandem to deliver truly comprehensive website marketing.

We use traditional marketing techniques and metrics
Most companies focus their energy on getting high rankings in the search engines. We create a marketing campaign that fits the needs of your company, and follows the well established methods of traditional marketing.

To get started either call us at 513-779-7119 in our Cincinnati headquarters or send an e-mail to egurr@intralinkinc.com